JT Taylor


JT has been involved in athletics in some form for most of his life. In addition, he is an operational wizard, investor, entrepreneur, certified personal trainer, voracious reader, avid traveler, Japanophile, video game lover, and the least picky eater you’ll ever meet.

Although his original plan was to become a physician, he met Nick while studying for entrance exams, and instead joined Nick's growing agency, General Things. JT served as COO until the company was acquired by GoPro, where he then worked as Senior Director of Software and Services.

After GoPro, he and Nick focused on a variety of fitness and healthy food startups, testing various business models before ultimately founding Alter.

JT lives in Hollywood with Nick and their shih-tzu Madame Wu. He has never met a burpee he didn't like.

← Back to About Page
Thank you! You've been added to our mailing list.
Oops! Something went wrong while submitting the form.